What Are Shoppable Videos?

Shoppable Videos are interactive videos that turn your content into a direct shopping experience. Instead of just watching, viewers can click on products featured in the video and purchase them instantly. This transforms traditional video marketing into a powerful sales channel, combining storytelling with seamless conversion.

With Shoppable Videos, you can highlight product features, showcase collections, and create engaging shopping experiences that keep customers on your site longer. They work across homepages, product pages, and collections, giving you a flexible way to boost engagement and drive sales.

Key benefits

Shoppable videos help you merge entertainment with commerce, making shopping effortless and more engaging:

Showcase products

Showcase products in motion to increase trust and conversions.

Clickable hotspots

Add clickable hotspots so customers can shop directly from the video.

Interactive content

Keep shoppers engaged with interactive content that feels natural.

Multi-Page Placement

Use across different pages (homepage, product, collection) to maximize impact

Customize Your Widgets

Personalize your widgets with colors, fonts, and styles to match your brand’s look and feel, making them more engaging and visually consistent.

Personalize experiences

Tailor videos for different audiences, regions, or campaigns.

With Shoppable Videos, your e-commerce store goes beyond static product displays—it delivers an engaging, video-first shopping experience that drives conversions.

Shoppable Videos allow you to showcase products in action while keeping purchase options just a click away. Customers can watch, explore details, and buy directly from the video, making the shopping journey seamless and interactive. This not only boosts engagement but also shortens the path from discovery to checkout, helping your store sell more effectively.

Key benefits​